Amazon Prime Rocks

2012-02-28

Data Monday: Amazon Prime

Amazon Prime Memebers:

Increase their purchases on Amazon from $400 a year to $900 a year after they join.

Spend 130% more than regular Amazon customers.

May be responsible for as much as 20% of Amazon's overall sales in the U.S.

82% of Prime members buy on Amazon even if the item is less expensive somewhere else

92% of Prime members plan to renew their membership.

I love Amazon Prime. For someone who is busy and has no time to shop around or go to stores it is a perfect companion. I buy everything I can through Amazon and I want to buy more -- ahem -- Amazon Fresh come to Boston. Please.